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Asymmetrical Marketing

Lieutenant Raymond E. Foster, LAPD (ret.), MPA and Chris Tinney are co-authoring  Asymmetrical Marketing: Globalizing Small Business.  This book on marketing and promotion for small business owners directly applies to authors.  Now that you are writing, how do you get read?  In essence, asymmetrical marketing is akin to asymmetric warfare.  That is, when "two belligerents are mismatched in their military capabilities or methods of engagement such that the militarily disadvantaged power must press its special advantages or effectively exploit its enemy's particular weaknesses if they are to have any hope of prevailing."  Like small business owners, most authors are disadvantaged in the global arena.  However, many of our disadvantages can be turned to against the larger corporate world.  Today, no matter how small your enterprise you can compete and win globally; and Raymond and Chris can show you how.  Sign up for our newsletter to learn how to compete.

 

 

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