Asymmetrical Marketing
Lieutenant Raymond E. Foster, LAPD (ret.), MPA and Chris Tinney are
co-authoring Asymmetrical Marketing: Globalizing Small Business.
This book on marketing and promotion for small business owners directly
applies to authors. Now that you are writing, how do you get read?
In essence, asymmetrical marketing is akin to asymmetric warfare. That
is, when "two belligerents are mismatched in their military capabilities or
methods of engagement such that the militarily disadvantaged power must press
its special advantages or effectively exploit its enemy's particular
weaknesses if they are to have any hope of prevailing." Like small
business owners, most authors are disadvantaged in the global arena.
However, many of our disadvantages can be turned to against the larger
corporate world. Today, no matter how small your enterprise you can
compete and win globally; and Raymond and Chris can show you how. Sign
up for our newsletter to learn how to compete.